What makes a successful brand ambassador event? It starts with preparation. Our proven process ensures quality demonstrations that create meaningful connections between brands and customers across Missouri.
The Process Begins: 4 Weeks Out
When we take on a new brand ambassador assignment, planning starts about four weeks before the first event. We carefully screen candidates through in-office interviews, looking for self-starters who genuinely enjoy connecting with others and bring their authentic selves to every interaction. During these initial meetings, we discuss specific brands and products to ensure a good fit between the ambassador and the demonstration opportunity.
Pre-Event Training: 72 Hours Before
Three days before an event, selected ambassadors come to our office for comprehensive training. Our step-by-step process starts with the brand’s history, then focuses on specific products for demonstration. The team reviews detailed talking points and all materials that will be included in their demo kit. We show them exactly how to set up their display table and provide reference photos to ensure consistency.
Final Preparation: 24 Hours Before
The day before the event, ambassadors visit our office to pick up their event kit. While contents vary by client, each kit always includes a table and product samples for demonstration. Depending on the brand’s needs, kits may also contain talking point materials, literature for display, and business cards representing the brand.
Event Day
Ambassadors arrive early to check in with store staff and prepare their product display according to the provided setup guide. Following our proven setup process ensures a consistent, professional presentation at every location.
Throughout the day, our ambassadors create welcoming experiences for customers–greeting them with warm smiles, offering samples, and sharing key product features while maintaining natural, engaging conversations. The best interactions happen when customers can enjoy their sample while learning about the product’s key features in a relaxed, comfortable conversation.
Our Track Record
We’ve successfully partnered with food producers across Missouri and Illinois to showcase their products, from gourmet appetizer kits to specialty sauces and artisanal jams. In the St. Louis area, our ambassadors have brought brands like Crackerology’s gourmet appetizer kits from Kansas City, ChefMel Sauces from St. Louis, and Fired Up Jellies and Jams from Carbondale, IL, to life at Schnucks stores. Our universal process and thorough training ensure quality demonstrations that help brands build lasting connections with customers.
Why Choose Buttoned Up Services?
Our brand ambassador program combines careful preparation, thorough training, and consistent processes to deliver professional product demonstrations. By sticking to our proven process and keeping it universal for each client, we make it easy to deliver quality results repeatedly. Whether you need a single event or ongoing campaign, we provide the structure and support to make your brand shine.
Ready to showcase your brand? Contact us at 314.624.0400 or info@buttonedupservices.com to learn how our brand ambassador program can help you connect with customers across Missouri.